About Us

American Outdoors.

Since day one, AO was built on giving active people quality products at a reasonable price. We started selling our coolers to the hard-core, go-fast boaters in Lake Havasu. The extreme heat, sometimes reaching 120 degrees, gave us our name for keeping ice for 24 hrs., or even the entire weekend. That was 30 years ago. Today, with a lot of hard work, we are still making our high-quality coolers. We have new styles, but also many other products in both the marine and off-road sections. We’ve grown with our customers. We know they fish and boat in the summer, and ride the sand dunes or trails in the winter. All in the effort to give those high-octane souls out there, greater freedom to embark on and enjoy what’s important to them.

AO is flexibly rugged, seriously fun, and honestly real for these reasons:

  • AO products are tested and have experience to back our insanely reliable and heavy-duty quality. We have customers that take our coolers everywhere, from using it to bring back fish back from Cabo, to having it with you while off-roading. Or just having a boating day with friends and family.
  • When someone buys our cooler, it is for their vacation, hobby, or even just for work! Either way you are embarking on a positive purchase that will add to your fun! We know our cooler needs to perform and do what we say it does.   There isn’t much a soft cooler has to do.  It needs to keep the ice long, and not leak.   That’s exactly what our coolers do.
  • Our customers have always been reliable and consistent because we believe in creating a cooler for every single person out there. AO also takes pride in listening to our customers when they give us their feedback. We are honestly real. We hope you try our many new products that have the same quality we’ve been known for, and still at a reasonable price. What are you going to do with your AO? #AOANDGO